A Forum for Innovation

Introducing Member: Alexandra Deschamps-Sonsino


Company: designswarm.com
Position: Principal
Country: United Kingdom
City: London
Cultural Ambassador:
Interests: Agile and/or Rapid Application Development and Design, Cross-Cultural Business, Design (Visual, Interactive, UXD, Environmental), Organizational Design, Sustainable models for business, design and development, Start-Ups

Questions and Answers

What will you say about the work you've done at the end of your career?

Variety is the spice of life. I always followed my instincts with projects and constantly tried to let my practice be influenced by others outside my field and learn from them.

Where do you go for inspiration?

My peers, walking in London, the internet.

How do you build resilience into your work & company?

I try to keep up with what's going on across web, technology and product design, so that I know what language to speak to collaborators. Avoiding miss-communication and understanding where people are coming from establishes trust and long-term working relationships.

What keeps you up at night?

Not much, I'm a deep sleeper.

What gets you up in the morning?

Ideas I know I'll have in the shower.

How is your work cross-cultural?

I guess relocating 20 times across 3 continents tends to make my work ooze out some of those experiences.


I'm the founder of the Good Night Lamp, a family of internet-connected lamps. I run the Internet of Things meetup in London, and I'm putting together a pop-up shop to have a public discussion about the future of connected objects in retail. I was CEO & Co-founder of Tinker London, a design studion and the first distributor of the Arduino electronics prototyping platform in the UK.

Posts by Alexandra Deschamps-Sonsino

About the Salon »

Login »

Members enjoy the exclusive benefit of asking Vark questions.

Salon Members

+ More


+ More


Questions and Answers