A Forum for Innovation
Introducing Member: Alexandra Deschamps-Sonsino
Country: United Kingdom
Cultural Ambassador: N/A
Interests: Agile and/or Rapid Application Development and Design, Cross-Cultural Business, Design (Visual, Interactive, UXD, Environmental), Organizational Design, Sustainable models for business, design and development, Start-Ups
Questions and AnswersWhat will you say about the work you've done at the end of your career?
Variety is the spice of life. I always followed my instincts with projects and constantly tried to let my practice be influenced by others outside my field and learn from them.Where do you go for inspiration?
My peers, walking in London, the internet.How do you build resilience into your work & company?
I try to keep up with what's going on across web, technology and product design, so that I know what language to speak to collaborators. Avoiding miss-communication and understanding where people are coming from establishes trust and long-term working relationships.What keeps you up at night?
Not much, I'm a deep sleeper.What gets you up in the morning?
Ideas I know I'll have in the shower.How is your work cross-cultural?
I guess relocating 14 times across 3 continents tends to make my work ooze out some of those experiences.
I've worked across the design spectrum from web ux design and strategy to my own product design, manufacturing & distribution. I ran a design studio that worked on the intersection between the web and the real world for 4 years. I am now part evangelist for emotional robotics research, partner at design partnership RIG London and a frequent speakers on next generation design practices.