A Forum for Innovation

Introducing Member: Dorian Sweet


Company: True Action Europe
Position: Managing Director
Country: US
State: PA
City: Devon
Cultural Ambassador: yes
Interests: Biomimicry, Cross-Cultural Business, Data Visualization, Design (Visual, Interactive, UXD, Environmental), Executive Coaching, Writing,

Questions and Answers

What will you say about the work you've done at the end of your career?

I've had the privilege to interact, lead and create with many talented people. I trust that our time together has changed things for somebody somewhere and they will be inspired to continue in that effort.

Where do you go for inspiration?

Bath. Bus. Bed. (Historically proven to be the best place for mental insights to occur)

How do you build resilience into your work & company?

A sense of purpose. Too many organizations focus on layers of program-driven rhetoric that creates an artifice of purpose. Keeping the reason for being simple enables greater focus, not matter how severe the definition of purpose may be.

What keeps you up at night?

People in other times zones wanting to talk.

What gets you up in the morning?

Nature is amazing at dawn. "It never stops and so should I..."

How is your work cross-cultural?

I work in Europe. I have little choice but to make sure that all I do is respectful of cultural nuance. Interactions with people is a key component, you must show in your work and your actions that you respect the cultural need and simultaneously be understood and a person of new ideas. Therein lies a desire to create opportunities that transcend as many cultural hurdles as possible.


A new media creative professional looking at how brands, technology and consumers mix.

Posts by Dorian Sweet

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