A Forum for Innovation

Introducing Member: Jo Foster


Company: boom innovation Ltd
Position: Founder
Country: UK
State: NY
City: Yorkshire
Cultural Ambassador: yes
Interests: Agile and/or Rapid Application Development and Design, Cross-Cultural Business, Design (Visual, Interactive, UXD, Environmental), Media,

Questions and Answers

What will you say about the work you've done at the end of your career?

That magic can happen when you strive to understand what makes people tick and can get the right people excited about what's possible.

Where do you go for inspiration?

To bed! My brain seems to work best around 3am in the morning when it's had time to ponder on a problem and stew on it for a while.

How do you build resilience into your work & company?

Surround yourself with smart, passionate people who know that shit happens and it's how you deal with it that counts.

What keeps you up at night?

My dog, Ruby trying to sneak onto the bed. And 'aha' moments on whatever business challenge I'm working on at the time.

What gets you up in the morning?

That'll be my dog, Ruby again. And the desire not to miss anything.

How is your work cross-cultural?

I'm lucky enough to work on marketing challenges all around the world so I get to understand insights in cultures other than my own. As part of my job at boom, we also actively seek out people and inspiration from other cultures to help expand how we think about the topics we are working on and see what we can learn from them.


boom is an innovation company specializing in applying human intuition and imagination to crack marketing problems. We work with clients all over the world to to make new stuff happen for their brands and their business.

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