A Forum for Innovation
Introducing Member: Mark Schermers
Position: Founder Lokal & Independent Marketing Consultant
City: San Francisco
Cultural Ambassador: N/A
Interests: Cross-Cultural Business, Data Visualization, Media, Sustainable models for business, design and development, Start-Ups, Technology
Questions and AnswersWhat will you say about the work you've done at the end of your career?
I will ask myself: did I make an impact, did I change things for the better, was I passionate about what I did, did I have fun and did I build great relationships along the way? If the answer to all five questions is yes then I will have succeeded.Where do you go for inspiration?
I love to wander the streets of places I haven't been before. I read through history and design books and have conversations with new and old friends. I also find that going for a run or a motorcycle ride usually does the trick if I'm particularly stumped.How do you build resilience into your work & company?
By surrounding myself with people that are smarter than me, by being nimble, willing to adapt and observing what's happening in the world outside. Also by being cognizant of the fact that the first attempt isn't necessarily the one that succeeds.What keeps you up at night?
The trials and tribulations of making my ideas see the light of day...What gets you up in the morning?
My iPhone: usually set to wake me for a run, bike ride or yoga. It has a tendency to wake me particularly early when friends forget what time zone I am in.How is your work cross-cultural?
The world we live in is cross-cultural. Culture is all about connections and my work is all about making connections. With so many things converging—cultures, media, technology, entertainment— it's an exiting time to be making new products and telling stories. Growing up in a bi-lingual home and having lived in 7 countries has also helped me appreciate different cultural nuances.
Media agnostic marketer, ad-man and entrepreneur always on the lookout to contribute to innovative product developments or ways to make new connections and tell stories.