A Forum for Innovation
Introducing Member: John Alderman
Position: Communication Strategist
City: San Francisco
Cultural Ambassador: no
Interests: Agile and/or Rapid Application Development and Design, Cross-Cultural Business, Design (Visual, Interactive, UXD, Environmental), Media, Writing
Questions and AnswersWhat will you say about the work you've done at the end of your career?
It was really fun getting to know and work with so many amazing people. I hope you enjoy the retrospective. I think the soundtrack really pulls it all together nicely, don't you?Where do you go for inspiration?
To a deep place that I can get to either with collaborators, personal introspection, or a stream of sources that I work hard to keep coming. I am a strong believer in personal cultivation. I like to mix more long-term commitment, with more unexpected inputs to see what comes out.How do you build resilience into your work & company?
By encouraging others to cultivate, grow, and challenge themselves, and reward them when they do so.What keeps you up at night?
Caffeine.What gets you up in the morning?
To harvest all the seeds I planted the day before, usually these days sprouting up as email to read.How is your work cross-cultural?
I've lived and worked in many countries: UK, France, and Japan especially. And within the US I've been a part of many sub-cultures. That has let to both a respect for others' points of view, as well as a flexibility of thinking that doesn't see the way things are done as the way they necessarily should be done.
As a creative director, editor and communication strategist, my work combines deep experience and strong perspectives on information, persuasion, conversation, brand, and technology. My areas of consultation include many overlapping fields that fall under creative and user experience: concepting, branding, editorial, social strategy, copywriting, e-commerce, and video. I conduct research, interviews, and workshops to determine client needs and goals, develop winning ideas and strategies, and then work with clients to implement them.