A Forum for Innovation

Introducing Member: Michele Ronsen


Company: even more so
Position: complicated
Country: usa
State: CA
City: san francisco
Cultural Ambassador: yes
Interests: Agile and/or Rapid Application Development and Design, Cross-Cultural Business, Design (Visual, Interactive, UXD, Environmental), Executive Coaching, Sustainable models for business, design and development, Start-Ups,

Questions and Answers

What will you say about the work you've done at the end of your career?

I hope to leave this world a better place. To me that can take many forms: Encouraging more people to find their true passion and or to monetize it. Improving their skill/offering with a new or different viable business/ product/ service/ or experience model. Motivating them to create and deliver meaningful results. In all of the above, my hope is that my clients, students, tenants, and employees better themselves personally , professionally, and/ or financially and that we all leave the world a better place - however THEY define that.

Where do you go for inspiration?

My kitchen. Love to cook and host. My alma maters - the Academy of Art. It's great to be a part of an ongoing creative community. And the California College of Arts. My Sustainability work and the people I met there changed me forever. Which leads me to my friends - I am so fortunate to have a kind, forthcoming, and talented network. I if don't know someone I know someone who knows someone. And I ask. I love to connect. My husband. He thinks completely differently and is a great person to bounce ideas off of. I also walk a lot. And ask "WHY NOT?" a lot. The answers often yield great inspiration!

How do you build resilience into your work & company?

See above three revenue streams and target audiences. I thrive on the diversity but it's also a strategic decision. I also manage five of our rental properties in the city. That's taught me a lot about resiliency too.

What keeps you up at night?

i sleep pretty well ;)

What gets you up in the morning?

all the cool projects and people in my life

How is your work cross-cultural?

i will come back to this - gotta run for now! THANK YOU!


I am a classically trained graphic designer who moved into interiors, products, environments, online applications, and eventually to 360 experiences. Today, I am an independent and strategic thinker, designer and researcher. In March 2012 I branched off on my own. My practice has three focuses. First, helping individuals, small businesses, and entrepreneurs get to the next level - however they define that. Second, I teach classes and build graduate level curricula based on design thinking, mind mapping, innovation, and sustainability. Third, I consult for very small and very large entities (such has Blue Shield, Best Buy, etc.) on a variety of topics and in various disciplines. Unless you know me this might seem like an unusual practice! I do possess, and thrive on, a rare combination of creative and analytic skill. That said I combine my deep creative and marketing roots with my business and finance chops. To me, full-brained, holistic problem solving, and diversity, is awesome in the true sense of the word. I am curious about almost everything! Previous to March 2012, I was a Senior Vice President and Creative Director of Wells Fargo Bank for over six years. My career consisted of building several award winning in-house creative teams there, at Bank of America, and Nordstrom. Prior to that I worked for Michael Osborne Design and Pentagram.

Posts by Michele Ronsen

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