A Forum for Innovation

Introducing Member: Neil Liang


Company: frog
Position: Associate Director, Progr
Country: China
City: Shanghai
Cultural Ambassador: yes
Interests: Cross-Cultural Business, Design (Visual, Interactive, UXD, Environmental), Sustainable models for business, design and development, Start-Ups, Technology

Questions and Answers

What will you say about the work you've done at the end of your career?

...that I have personally had an impact on an idea or product that has changed the world.

Where do you go for inspiration?

- Things that remind me of where I've come from: heritage, life paths, culture. - Travel that allows me to observe new cultures - People whom I respect and admire

How do you build resilience into your work & company?

Building resilience into my work and company requires myself to be quite adaptable and open to constant changes. It's also important to anticipate and prepare for things to possibly change on a daily basis. In a rapidly growing market like China, this is almost expected.

What keeps you up at night?

- What the competition is doing better - Hiring the best talent - Clients' success

What gets you up in the morning?

- Getting a leg up on the competition - Working with the best talent in the industry - Helping our clients achieve success

How is your work cross-cultural?

Working in China presents me with interesting cross-cultural experiences every day. Some may think that being ethnically Chinese and fluent in Mandarin would mean that I experience no culture shock and blend in. Just the opposite: even thought I have spent most of my life outside of China, simply looking Chinese means that I am expected to act and speak like every other Chinese person. Right off the bat when meeting a new client or partner, I am expected to understand every cultural nuance or quirk.


I work with clients to come up with innovative designs based on research and insights.

Posts by Neil Liang

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