A Forum for Innovation
Introducing Member: Sasha Koren
Position: Global Digital CD
City: New York
Cultural Ambassador: yes
Interests: Agile and/or Rapid Application Development and Design, Biomimicry, Cross-Cultural Business, Data Visualization, Design (Visual, Interactive, UXD, Environmental), Executive Coaching, Innovative HR, Media, Organizational Design, Sociology of Work, Sustainable models for business, design and development, Start-Ups, Technology, Writing
Questions and AnswersWhat will you say about the work you've done at the end of your career?
I'll probably say that it looks really dated! :-) But I also hope to look back and be able to see that I made a difference in someone's life. Great design and effectiveness are important in the moment, but human experiences are what matter long term. I'll be happy if I can look back and know that my work made someone's experience more enjoyable or rewarding.Where do you go for inspiration?
Places where I can get out of my own head, like BAM. I usually start out researching like a maniac, but that blocks me. By going to a performance, I'm forced to sit and 'feel' something beautiful for an uninterrupted period of time and my mind just races in 1000 directions and I'm able to solve my biggest creative problems.How do you build resilience into your work & company?
I genuinely care.What keeps you up at night?
Unsolved problems.What gets you up in the morning?
There's a lot to do!How is your work cross-cultural?
I'm not sure that it is...
Global interactive creative director at Avon... My focus is on digital strategy & activation: creating content, building community and connecting people through social...