A Forum for Innovation

Introducing Member: Michael Crane


Company: The Produx Group
Position: Business + Design Strategist
Country: USA
State: CA
City: San Francisco
Cultural Ambassador: yes
Interests: Biomimicry, Design (Visual, Interactive, UXD, Environmental), Organizational Design, Sustainable models for business, design and development, Start-Ups

Questions and Answers

What will you say about the work you've done at the end of your career?

It was a long tough journey, but worth it.

Where do you go for inspiration?

1) To the shower or a pool - water has an amazing inspirational power for me. 2) For a long run outside - natural stimuli at a moving pace triggers ideas for me. If I add water, that is, run in the rain, even more powerful! 3) Trip to the bookstore. Pick a section, pick a book, open a chapter. Always fun.

How do you build resilience into your work & company?

I keep a list of ideas, articles, websites, podcasts tagged as "inspirational". When needed I dig in to that for either myself or someone else who needs a boost.

What keeps you up at night?

Either too much coffee during the day or thinking about what is next on my journey for personal development.

What gets you up in the morning?

Usually this is a combination of many efforts that include the sun blaring through my windows, the smell of perked coffee (if i remember to set the coffee pot to auto), and the eventual ringing of my phone alarm. On most days, however, my internal clock just yells "WAKE UP!"

How is your work cross-cultural?

Working with a sustainability mindset requires a person to think vastly and systemically. This includes consideration of all peoples of the earth regardless of community, nationality, religious beliefs and geographic location. When designing systems or creating new products or services, keeping these as considerations during the development process will only help lessen the chance of getting it wrong. (Lessen, not eliminate!)


Ideas are the sparks that are needed for innovation. Using fun methodologies and tools like biomimicry (solutions inspired by nature), design thinking (approach using "a beginner's mind"), and holistic thinking (considers the whole - what we see and what we don’t), I help people and organizations start down this path to create solutions and actionable strategies for the future.

Posts by Michael Crane

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