A Forum for Innovation

Introducing Member: Will Kreth


Company: Time Warner Cable
Position: Sr. Director Advanced Video Strategy
Country: USA
State: NY
City: New York
Cultural Ambassador:
Interests: Agile and/or Rapid Application Development and Design, Cross-Cultural Business, Data Visualization, Design (Visual, Interactive, UXD, Environmental), Media, Sustainable models for business, design and development, Technology, Writing,

Questions and Answers

What will you say about the work you've done at the end of your career?

Good question! (seriously) - I'd like to look back on it as being a healthy blend of technology innovation (theory and practice) enabling the creation of engaging, compelling transmedia narratives with an artistic / creative element (in my spare time, I'm executive producing a documentary and companion music soundtrack).

Where do you go for inspiration?

To a shower and a cup of coffee (AM) black tea (PM). To 2 to 3 am in the morning, where ideas are easier to see the possibilities of. Traveling on business - that last meal of the day at the hotel is a time for making notes and inspired to-do list items. To my Netflix account to watch an inspiring documentary. To great writers and designers.

How do you build resilience into your work & company?

"In one particular movie, Play It Again Sam, Woody Allen says to the character played by Diane Keaton, 'I've figured out the secret to being successful in life.' She looks at him as if to say, 'You can't even tie your shoes. What do you know about the secret to being successful in life?' And Allen utters the following words, 'Being successful is eighty percent showing up. Eighty percent of being successful in life is showing up.'"

What keeps you up at night?

Caffeine, thinking up new ways to tell stories.

What gets you up in the morning?

The knowledge that we're renting time in this life and that our days to create, tell stories and experience joy are finite. That, and the quote attributed to Seneca: "Vitae Brevis - Ars Longa." Plus, the caffeine.

How is your work cross-cultural?

The truth is, interactive media experiences across 3 screens are not cross-cultural enough, yet (in my day job) -but we're working on that. With the film and music (both enablers of digital storytelling), that is certainly cross-cultural.


I develop and coordinate strategy around interactive apps & services for television, mobile, web for the 2nd largest cable company in the US.

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