Career Design and Innovation Resource

Who We AreWho We Are

Caitlin Pulleyblank

Caitlin Pulleyblank

After fifteen years heading business strategy, talent and operations for start-ups, design consultancies, and media companies, Caitlin Pulleyblank has founded our colony. Since 2006, Caitlin has provided retained search, organizational design and innovation services for a broad range of innovative companies in the States, Europe and Asia, including: Fuseproject, Frog Design, Disney, SAP, Sapient Corporation, Idealbite.com, Newwest.net, GSI Commerce and MDC-Partners' portfolio of marketing and design companies – industry leaders such as Hello Design, Crispin Porter + Bogusky, Redscout and 72andSunny.

Open Colony works across disciplines (design, user experience, interactive design, technology, marketing, executive management, business development, client services, strategy, operations, human resources, content, and research) through a progressive, transparent, integrated model. Caitlin discovers talent, industry insights, and leadership in collaboration with a diverse board of industry, cultural and discipline experts.

Before transitioning into the recruiting field, Caitlin was a member of the founding staff of Wired magazine, the harbinger of digital culture, and HotWired.com, the first commercial web magazine. She moderates and contributes to Open Colony’s invite-only salon where experts interact relating to topics from talent to the current state of our industry.

A lover of culture and an extensive traveler, Caitlin is also a devout reader and secret practitioner of poetry. She is fascinated by the advent of the digital revolution and passionate about helping people and companies find their calling.

Advisors

Andrew Anker

Andrew Anker

Executive Chairman at PandoMedia, Inc, Chairman at Performance Marketing Brands, SVP SAY Media

Andrew is a Silicon Valley veteran with experience in two prior startups, including Wired Digital, a pioneering Internet news and media organization. Andrew was the Co-founder and CEO of Wired Digital and built into it one of the 20 largest networks of Web sites with such properties as HotBot, Wired News, and HotWired. Prior to joining Six Apart, Andrew was a general partner with August Capital where he invested in such consumer internet companies as Tickle (recently purchased by Monster) and Listen.com (creators of Rhapsody, now owned by Real Networks). Andrew spent his early career as an investment banker focusing on the media, technology, and communications industries.


Member Name

Coleen Byrne

Coleen Byrne is Author at The Web 2.0 Job Finder.

Previously she was the South West Sales Director at Yahoo where over the course of her career there she specialized in selling Display, Search and Network advertising sales, as well as, leading a sales team that worked with Yahoo!'s Fortune 500 advertisers.

Prior to Yahoo!, Coleen started to work in the Internet industry in 1996 and has worked for companies such as CNET, Excite and IGN. She has both International and Domestic experience in Internet Advertising Sales and Operations; Internet Marketing and Internet Business Development.

Outside the Internet industry, Coleen has held public relations positions at LucasFilms and Louis Paul & Parnters. In addition, she started an event company called Byrne & Hearst that put on Boston Trunk Show.

Coleen has a BA from the University of Massachusetts in Amherst.


Member Name

Aimee Cardwell

Director of Mobile Strategy, Paypal

Aimee's career focus has been to apply strategic and quantitative marketing principles to websites and web applications to increase ROI and improve customer experience and uptake. She is currently leading Expedia's mobile initiatives, working with internal and external resources to develop and test multiple approaches to serving travelers while they're on the road.

Over the past 12 years, Aimee has built, rebuilt, and shepherded globally branded websites and web applications for companies such as Netscape.com, Sega.com, and Toyota.com. She served as Vice President for Sega.com, managing the complete redesign and re-launch of the Sega.com and Sega.net websites, both in the United States and in Asia. After launch, ZDNet called the Sega.com site "The most useful gaming site on the web." She has also served as a strategic consultant to Mitsubishi, Inc., L'Oreal Paris, Lexus.com, Infinity Capital, LLC., and a host of early-stage startup companies.

In the early days of the commercial Internet, Aimee served for over three years at Netscape, where she was responsible for all aspects of online sales and distribution, from merchandising through fulfillment and customer service for all of Netscape's software products and software downloads.


Jim Goodrich

Jim Goodrich

Jim Goodrich is Dean, College of Business and Economics at CSU Los Angeles. Previously, he was Founding Dean of the Marshall Goldsmith School of Management (MGSM) at Alliant International University and Dean of the Atkinson Graduate School of Management at Willamette University in Oregon. His professional experience includes serving as Associate Dean for the Graziadio School of Business and Management at Pepperdine University, where he helped develop and manage exchange relationships with Pepperdine University partner schools around the world.

He has done training and consulting work for various national and international clients including IBM, Coca-Cola, Morgan Stanley, Deloitte and Touche, the Red Cross and public agencies such as CALTRANS. Goodrich has also done executive coaching for the Marshall Goldsmith organization with C-suite executives for many years.

His current projects including work around executive succession in organizations. He has developed a model which is focused on the “personal” parts of the succession process, including selection as well as the transition to leadership for the person chosen to succeed current leaders. Jim also coaches individuals who aspire to top positions, in all types of entities. Finally, Jim is working with Executives who are retiring or leaving their organization roles, to help each of them plan for an excellent “rest of their life.”

Goodrich has been a Board member for many start-up enterprises, and played an active role in numerous community and civic organizations including: Economic Development organizations and Junior Achievement. He is a founding member of the Oregon Ethics in Business coalition, and has created and carried out many programs involving management students working in not-for-profit and charitable organizations in California and internationally.

Jim Goodrich holds an undergraduate degree from Occidental College, a Masters from the University of Kansas, and a Ph.D. from UCLA. He lives with his wife Cynthia Flannery in Del Mar, California.


Member Name

Valerie Hoecke

Ecommerce Marketing Executive, Benefit Cosmetics

Valerie Hoecke is an experienced leader with expertise in the development of digital business strategies and a track record of successful delivery against these plans. Her combination of big picture planning and tactical operational management is rare.

Valerie is a skilled strategist and a hands-on manager of digital marketing initiatives and programs, with experience advising clients on digital products, marketing them, and building loyalty and retention through superior brand experience. She is a leader combining stellar people and program management skills and outstanding consultative sales skills, deep client and customer empathy, coupled with a drive for bottom line results. She is also an operational manager with depth of knowledge across the technology platforms, user-centered design practices, next-generation digital marketing techniques, social media, and the metrics and analysis that drive today’s successful web-based products.

Valerie has worked in digital and interactive agencies; for start-ups in both the technology and consulting sectors; and in publicly traded companies. From these experiences she has developed the ability to balance traditional business rigor with entrepreneurial flexibility.

Valerie is currently the Vice President, Digital Experience & Commerce at Benefit Cosmetics (an LVMH Company). In this role, she manages all digital efforts for this global brand – including ecommerce, digital marketing, and customer experience efforts. She manages the digital and ecommerce teams, and has P&L responsibility for this channel.

Prior to joining Benefit, Valerie was the General Manager for the San Francisco office of boutique brand experience design firm Method. As GM she set strategic and business objectives for the business – and managed performance against these goals.

Valerie has worked in consulting shops and agencies for half of her career and has extensive experience advising clients on their products, overseeing the development of those products, and evolving those products. Before joining Method, Valerie ran Account Management at the leading Portland Oregon interactive agency Pop Art, where she significantly grew account profits during her tenure.

Prior to her move to Portland, Valerie worked for more than a decade in High Tech in the Bay Area where she was last the VP of Rare Medium’s Venture Strategy Group, leading a team of principals providing strategic services to startups. Before selling her company to Rare Medium, Valerie was Vice President and Co-Founder of Fire Engine Red, an innovative boutique consulting group providing business and product strategy to internet startups and more traditional businesses, where she oversaw all client relationships. Before Fire Engine Red, Valerie was Director of Project Management at N/Volve, an Mayfield and IDG funded start-up focused on the development of the first social media application server (N/Volve saw successful liquidity through acquisition by Viacom).

Valerie lives in the Mission District of San Francisco. She is an avid competitive paddler and has represented the United States in two Dragonboat World Championships. She currently races outrigger canoes for San Francisco Outrigger Canoe Club and likes to vacation in Hawaii. She was a founder of San Francisco Women on the Web, has served on the board of the Portland chapter of the AMA and has presented extensively on topics ranging from project management models to internet marketing trends. She loves fine food and enjoys reading science fiction and napping.


Member Name

Andrea Jenkins

Owner, Bandwidth Creative

Andrea Jenkins has been working as a creative director and designer since graduating from the Maine College of Art in 1992. Her beginnings were in print publishing at Wired Magazine, but she quickly moved into digital media at the onset of the internet boom in the mid-nineties and has been flexing her graphic design degree ever since.

She has watched the tech industry grow and trend over the past 14 years and has contributed her design & information architecture experience in many tech areas: editorial, search engines, entertainment, e-commerce, digital music delivery, software and currently sports content & marketing.

Andrea is a graphic design purist at heart and loves the combination of type and imagery, whether it is for artistic reasons or trying to bring visual balance to the chaos of the constantly changing landscape of our digital world, and most importantly, to communicate a message.

Andrea spends her days bouncing between a small coastal town in South Carolina (WAY off the grid) and New York City (so ON the grid) with her dog Indie. In her free time she is either curating art shows or sample sales for her artist/designer friends in her studio space, embroiled in an interior design project, cooking, or cranking out designs for the locals.

Andrea’s has received many awards for her web designs including: IAC Award for the Jimmy Buffet Live at Fenway Park Micro-site, a Distinctive Merit Award: Art Directors Club Annual for Sanfrancisco.sidewalk.com, and an Ad Week Icon Award, and an Optima Design Award both for the design of CNET.com.

Andrea has been published in the book The Elements of Web Design by Darci DiNucci. Articles include: a New York Times Workplace feature about corporate mandates, in Photo District News about intellectual property, in LIMN Magazine: work cited in “Punk is Beautiful”.


Member Name

Karen McGrane

Faculty Member, MFA Program in Interaction Design at School of Visual Arts, Senior Partner at Bond Art Science

Karen has been making the internet a better place since 1995. As a Senior Partner at Bond Art + Science, she provides user experience design, information architecture, and content strategy services to clients like Fast Company, The Atlantic, and Fiduciary Trust.

Prior to joining Bond, Karen went from being the first information architect hired at Razorfish to being the VP and National Lead for User Experience. Over the 10 years she spent there, she led projects for dozens of clients, including The New York Times, Condé Nast, Disney, and Citibank.

Karen is on the faculty of the new MFA in Interaction Design program at SVA in New York, where she teaches Interaction Design History, focusing on the key movements and trends that have shaped the field.

She is also an active participant in the User Experience community and a frequent speaker at conferences, including SIGCHI, the ASIST Information Architecture Summit, and From Business to Buttons. She has also contributed to several Forrester reports on developing personas, and is a former editor of the AIGA publication Gain, focused on the intersection of design and business.

Karen received an M.S. in Technical Communication from Rensselaer Polytechnic Institute, focusing her research and studies on interface design and usability.


Member Name

Nathan Shedroff

Nathan Shedroff is the chair of the ground-breaking MBA in Design Strategy at California College of the Arts (CCA) in San Francisco, CA. This program melds the unique principles that design offers business strategy with a vision of the future of business as sustainable, meaningful, and truly innovative—as well as profitable. www.designmba.org

He is one of the pioneers in Experience Design, an approach to design that encompasses multiple senses and requirements and explores common characteristics in all media that make experiences successful, as well as related fields, Interaction Design and Information Design. He speaks and teaches internationally and has written extensively on design and business issues, including, Experience Design 1 and maintains a website with resources on Experience Design at www.nathan.com/ed He’s a serial entrepreneur, works in several media, and consults strategically for companies to build better, more meaningful experiences for their customers. He lives in San Francisco where the climate, culture, and industry make it easy to have an esoteric and amorphous title like Experience Strategist and actually make a living.

His latest book, Making Meaning, co-written with two members of Cheskin, a Silicon Valley-based strategy consultancy, explores how companies can specifically create products and services to evoke meaning in their audiences and customers. www.makingmeaning.org

He has three new books debuting in the beginning of 2009: Design is the Problem, about sustainable design; Experience Design 1.1, an update to his 2001 book; and Experience Design 1 Cards, a design tool based on his book that helps designers create more meaningful experiences.

In 2006, Nathan earned a Masters in Business Administration at Presidio School of Management in San Francisco, CA, the only accredited MBA program in the USA specializing in Sustainable Business.

Nathan earned a BS in Industrial Design, with an emphasis on Automobile Design from the Art Center College of Design in Pasadena. However, fear of Detroit, coupled with a passion for information design led Nathan into this arena, where he worked with Richard Saul Wurman at TheUnderstandingBusiness. Later, he co-founded vivid studios, a decade-old pioneering company in interactive media and one of the first Web services firms on the planet. vivid’s hallmark was helping to establish and validate the field of information architecture, by training an entire generation of designers in the newly emerging Web industry.

Email: nathan@nathan.com
www.nathan.com

Nathan was nominated for a Chrysler Innovation in Design Award in 1994 and 1999 and a National Design Award in 2001.


Member Name

John Shiple

John is one of L.A.’s most sought after CTO’s, has been blowing up the Internet going back to the birth of the web itself. He was a founding member of HotWired’s engineering team - the web’s first commercial website. Thereafter, he went on to re-architect the GeoCities front-end (then, the fourth largest site on the Internet) where he brought pop-up ads to the Internet (yes, it’s his fault). John then went on to cofound Bigstep.com, an award-winning small business service provider.

At Bigstep, John designed, built and launched its initial service in six months to support over 300,000 customers and over 50 co-branded partners. He staffed and managed a highly-effective team of engineers, information architects, designers, web developers, usability analysts, editors and writers. Bigstep.com was sold to Affinity Internet in 2002 for approximately $8,000,000. John was awarded his first patent for Bigstep.com’s groundbreaking achievements.

After leaving Bigstep, John rebuilt the intranet and extranet systems for the Hilton Hotels Corporation (supporting 80,000+ people) from the ground up and developed the foundation for the company's large-scale data integration strategy.

Prior to cofounding Startup Army, John was CTO of Mota Motors - a VC funded startup and one of Business Week’s Top 50 Most Promising Startups of 2009. John’s patent-pending technology at Mota provides a new and better way to sell or buy a used car online. Linked in to every major automotive marketplace, it makes transactions faster, safer and more profitable for private parties.

John is a graduate of Massachusetts Institute of Technology (MIT), with a degree in Computer Science and Computer Engineering, and he worked at the MIT Media Lab. He is an active member of the LA CTO Forum and is responsible for the architectural design and development oversight of all of Startup Army’s weapons of mass acceleration.


Member Name

Chris Tacy

A business leader, a writer, an ex-chef, an entrepreneur, a coffee philosopher, an investor, an ex-corporate flunky… Chris Tacy is either a renaissance man or a textbook case of ADD.

Currently providing consulting services out of San Francisco, CA, Chris brings a somewhat unique combination of business and professional experience and interests to the table. Combining tested business leadership with a successful entrepreneurial track record, Chris has both the rigor and discipline gained from working for large corporations and the flexibility and determination required in start-ups.

Chris has spent much of his life in the entrepreneurial community. For a large part of his career he focused on the intersection of Technology, Professional Services and Venture with a particular interest in the strategy and tactics of successful companies. Chris has spent years developing expertise and ability in Business and Strategic Development and applying it to multiple markets and sectors.

Chris was most recently the Chief Innovation Officer at leading Brand Experience studio Method. At Method, Chris was responsible for all Innovation and Venture related practice and activities. Among these activities was the development and management of Method's hybrid services-for-equity business - including portfolio company selection, management and advising.

Chris was the President and Co-Founder of the seminal Bay Area boutique Fire Engine Red -where he helped build that company to a well-known and profitable internet consulting firm before acquisition by Rare Medium, a publicly traded $1.5B professional consulting services corporation. Fire Engine Red was an influential firm – legendary for its dedication and commitment to quality and insight. With clients ranging from Sony to Oracle and from Dow Jones to Accel Partners and work that covered the spectrum from traditional management consulting to investment due diligence and custom web systems development – Fire Engine Red was a trailblazer within the community.

After the purchase by Rare Medium, Chris served as the Chief Strategy Officer where his duties included development and communication of all corporate strategies. While serving as CSO, Chris also acted as the Managing Partner of Rare Medium’s corporate Venture group, a $350M fund, where he oversaw all investments and serving on boards of portfolio companies. Chris also oversaw Rare's Incubation and Venture Strategy practices as well as Mergers and Acquisitions.

Prior to starting Fire Engine Red Chris was employee #1 and Vice President of Development at the IDG spin-off N/Volve (originally known as Reality Factory), where he led that company's product development and direction and assisted in the successful funding of the company.

Before discovering it was possible to make a living with computers, Chris spent more than a decade as a line cook, chef, chef de cuisine and private chef. He graduated from Wesleyan University with a BA in English (concentrating in Post-Structuralist Critical Theory). At Wesleyan he was perhaps best known as the bassist in both the well-known reggae band People You Know and WFNX favorite Mood Swing.

Years of consulting work and public speaking engagements have made Chris, somewhat unwittingly, into a well-known industry expert. He has written about Web development for Netscape and Internet technology and business issues for The New York Times Online. He has had several articles on flavor and taste physiology published in Barista Magazine. He has spoken on various technology issues at conferences and shows ranging from Agenda to LinuxWorld and has been the Technical Achievement Track Chair for the Webby Awards since its inception.

Chris has served on numerous boards throughout his career – ranging from portfolio company boards to industry non-profit boards and advisory boards. These have included companies such as Clover Equipment and organizations including The Churchill Club.


Member Name

Richard Titus

Richard is currently owner of Octavian Ventures, Chairman at Videoplaza and the advisor to several start ups and media companies. Previously Richard was the CEO of Associated Northcliffe Digital (www.and.co.uk) the digital subsidiary of Daily Mail and General Trust (LSE: DMGT), Future Media Controller at the BBC responsible for the award winning BBC homepage, Mobile service and led the team responsible for the redesign of its website, Mobile and iTV services, as well as BBC iPlayer. He has co- founded seven firms in his entrepreneurial career; including Razorfish LA and most recently Schematic, purchased by WPP in 2007. He also exec-produced Sundance Feature film winners On_line and Who Killed the Electric Car?